Privacy policy

Last updated: November 11, 2025

Gents of Britain (“we,” “us,” “our”) operates this online store and website (the “Services”) in the United States. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit or shop with us.

By using the Services, you agree to this Privacy Policy.

1) Information We Collect

Contact details: name, email, phone, shipping/billing address.
Payment details: card/payment info (processed by our payment processor), transaction confirmations.
Account details (if you create one): username, password, preferences.
Order & activity: items viewed, cart/wishlist, purchases/returns/exchanges, support messages.
Device & usage: IP address, browser/device info, pages viewed, interactions (via cookies and similar tech).

2) How We Collect It

Directly from you (checkout, account, support).
Automatically (cookies, pixels, and similar technologies).
From service providers (e.g., payments, shipping, analytics) that act on our behalf.

3) How We Use It

Orders & operations: process payments, fulfill/ship, handle returns, provide support.
Account & experience: maintain your account, remember preferences, improve the Services, show relevant products.
Marketing: send emails/SMS (if you opt in) and show on-site/online ads where permitted.
Safety & compliance: prevent fraud/abuse, secure the Services, comply with law, enforce our terms.

4) How We Share It

We share personal information with:

Service providers (ecommerce platform/Shopify, payment processors, shipping carriers, IT/hosting, analytics, customer support) strictly to operate the Services.
Marketing/advertising partners (where allowed by law and your choices).
Authorities or others when required by law, to protect rights/safety, or in a business transaction (e.g., merger).

We do not sell your personal information. Where state law defines “sell” or “share” more broadly (e.g., CA), see Your State Privacy Rights below.

5) Cookies & Similar Technologies

We use cookies and similar tools to make the site work, remember preferences, improve performance, and measure/serve ads. You can manage cookies in your browser; blocking some cookies may affect site features.

6) Children’s Privacy

Our Services are not directed to children under 13, and we do not knowingly collect their information. If you believe a child under 13 provided information, contact us to delete it.

7) Data Security & Retention

We use reasonable administrative, technical, and physical safeguards. No method is 100% secure. We keep information only as long as needed for the purposes above and to meet legal, tax, or accounting obligations.

8) Your Communication Choices

Marketing emails/SMS: You can opt out using the unsubscribe link or instructions in our messages. We may still send transactional messages (e.g., order confirmations).

9) Your Data Protection Rights (EU & UK)

If you are a resident of the European Economic Area (EEA) or the United Kingdom (UK), you have the following rights under applicable data protection laws:

Right to Access: You have the right to request copies of your personal data.
Right to Rectification: You have the right to request correction of any inaccurate or incomplete data.
Right to Erasure (“Right to be Forgotten”): You can request deletion of your personal data under certain conditions.
Right to Restrict Processing: You can request that we limit how we use your data.
Right to Data Portability: You can request that we transfer your data to another organization, or directly to you, where technically feasible.
Right to Object: You can object to our processing of your personal data in certain circumstances, such as direct marketing.

If you wish to exercise any of these rights, please contact us at info@gentsofbritain.com with the subject line “Data Protection Request.”
We will respond within the timeframes required under applicable data protection laws.

10) Shopify (Our Ecommerce Platform)

Our store runs on Shopify, which processes some personal information to power our Services (hosting, checkout, analytics, fraud prevention, etc.). For details on Shopify’s practices and options, see Shopify’s Privacy Policy and Shopify’s Privacy Portal.

11) Location of Processing

We operate from the Netherlands.
Your personal data may be processed in the European Economic Area (EEA) or other countries where our service providers operate.

When data is transferred outside the EEA or the United Kingdom (for example, to the United States), we ensure appropriate safeguards are in place, such as the European Commission’s Standard Contractual Clauses (SCCs) or equivalent data protection mechanisms, to protect your privacy and data security.

12) Changes to This Policy

If we update this Policy, we’ll post the new version here and update the “Last updated” date.

13) Contact Us

Company name: Nora Ecom Valley

Store name: Gents of Britain

Registration number: 80607152

Company address: Tijnjedijk 19, Leeuwarden, Friesland, 8934 BT, Netherlands

Email: info@gentsofbritain.com

Phone: +31629266215

Customer Support:
Monday to Friday: 09:00 AM to 06:00 PM
Saturday: 9:00am - 12:00pm
Sunday: closed